Bluechem South Africa

Welcome to Bluechem South Africa.


Established in Johannesburg in 2015, Bluechem South Africa has appointed regional distributors who provide our exclusive range of Powermaxx service, maintenance and diagnostic products to our esteemed clients, OEM dealers and privately owned service centres.
Should you be interested in joining and enhancing our team and increasing our reach, enquiries in respect of distributorships are welcome.
Kindly email  our MD, Greg Taylor on



Made in Germany and already well established in over 120 countries around the world, our Bluechem Powermaxx range of service aids will not only deliver a valuable commercial return for your clients, but also improve customer satisfaction with no additional time or labour.

This is our guarantee.

We recognise that it’s not just the effectiveness of our products which is critical, but also the reliability and compatibility of our formulas. Our TUV certified products and quality assurance ensures success worldwide, even in the harshest of African conditions.

Our focus is always on our professional clients and this shop has been created to provide a central repository of Bluechem information as well as to allow motor enthusiasts to purchase our excellent certified automotive products.

History & Development

With a handful of products, a strong will to succeed and a clear goal in mind, Werner Urban started his success story over 30 years ago. His “Pro-Tec“ product range won him outstanding reputation and a strong position in the fierce competition in national and international markets, which he was able to maintain to this day.

As his undertaking was growing, other companies joined. To make co-operation between research, development and production even more efficient, the Bluechem Group was formed. The Group now has over 5,000 products in the range, partners in over 120 countries and sales are growing consistently.

To this day, Werner Urban has remained faithful to his goal of making products of high quality and efficiency with demonstrable benefit to the users.

Increasing environmental requirements, more complex technologies and the increasing mobility of people at home and abroad open up more opportunities and hold out the promise of dynamic growth of the Bluechem Group.

The Right Choice

A vehicle’s life consists of different requirements determined by the demand and mechanical load. Vehicle owners and different applications create unique challenges for technology and materials. In addition, changing norms regarding fuel quality (e.g. DIN EN 590) are also a driving force towards innovative materials and components.

As a result, there is a positive influence on the performance parameters
of motors such as fuel consumption, friction, exhaust emissions and accumulation of deposits.

Thanks to the constant feedback of our global partners and customer network, we know the market requirements and are able to create ultimate solutions.

For further information, please contact our local office.

Product Development

Bluechem invests significantly in advanced technical and scientific laboratories.

Our Powermaxx range of products, now in South Africa, all benefit from the latest technology and analytical and measuring instruments for gas chromatography, materials testing, emission measurement, oil and water analysis and more.

The future is here….

Research & Technology

We challenge our competitors to match our leading research and technology facilities. Equally we welcome our customers in South Africa to witness first hand, on site, the integrity and quality of our product range.

The philosophy of our company is to develop products which contain active ingredients that optimise the combustion process. At the same time our cleaning and maintenance products for diesel and petrol engines are fully compliant with DIN EU 590 for diesel fuels and DIN EU 228 for petrol fuels.

TUV Certification

TUV is a globally recognised technical inspection association which independently validates the safety, effectiveness and quality of products. TUV Certification carries significant integrity and is a recognised authority for upholding global standards.

Bluechem is the first manufacturer and distributor of automotive petrol chemical products granted TUV Certificates. This recognition has attracted the confidence of the automotive OEM industry internationally.